Portfolio and Clients

Badin Soft is a fast-growing IT company operating on the global market in the field of gift and loyalty programs, in the banking and fintech industry, as well as in the field of telecommunications.

We cover a diverse network of clients around the world. We have established successful cooperation with fast food chains, the pharmaceutical industry, department stores, food industry, supermarkets, catering facilities.


We specialize in the following areas:

  • Integration between stores and our system at the POS terminal level.
  • Tracking and managing user accounts through the appropriate identifier (email, loyalty card), through user services such as a website and a mobile application where the end user can get insight into his account.
  • Classic loyalty point allocation (internal program currency), through which the discounts or free services are realized.
  • Segregation of users into different groups, with the possibility of “travelling” through them based on their behaviour and/or information.
  • eVoucher, which relates to a particular product, promotion, discount or has a certain value within the transaction.
  • eGift, or pre-paid credit. Adds a loan to a user account that can be spent instead of the currency itself.
  • Reporting and analysis of all aspects (user preferences, segmentation, transactional activity, response to program mechanics…).
  • Complete marketing campaigns, through email, SMS and push notifications.
  • Scaling and processing large amounts of data is our everyday work.


What our clients are saying about us

Tranxactor has worked with the team behind Badin for almost five years. This highly talented team became the backbone of the software development and support for Tranxactor’s product suite as well as the daily technical support for many of our clients around the world.
The team works as much a partner as a service provider to Tranxactor, and continues to provide a range of critical services to support Tranxactor and its global clients. We have no hesitation in recommending Badin as a solid and reliable software partner.

Fangsin Lim

COO Tranxactor

I’ve had the pleasure of working closely with the teams at Badin for several years. Together we’ve been an integral part for many projects alongside some leading international brands – from the UK and Europe to New Zealand. During this time I’ve developed an enormous amount of respect for all of the individuals there. Their skills and attitude are second to none. This is evident in their ability to deliver every job, on time and to the highest standard. I look forward to continuing into the future with Badin and what more is yet to come.

Geordie Lindsay-Russell

BA at Customer Radar

Our experience in working with Badin proves that in modern business, full of short and fixed deadlines, where the quality of services comes first, you can always count on those great professionals, whom you are always in the first place.

Dejan Đokić

Member of the Board at Asseco SEE

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